Retail sale of smokeless nicotine products from 1 August 2025

An amendment to the Tobacco Act (549/2016) was confirmed on 23 May 2025 and entered into force on 1 August 2025. In the future, smokeless nicotine products (including nicotine pouches) may only be sold and otherwise handed over at retail on the basis of a retail sales permit issued by the municipality where the point of sale is located. If you have a retail sales permit in accordance with the Tobacco Act and want to sell smokeless nicotine products as well, submit a change notification regarding the expansion of the sales range. The change notification must be submitted no later than 31 October 2025. Smokeless nicotine products may not be sold without a submitted change notification or an applied for retail sales permit as of 1 November 2025. You can submit a change notification or apply for a sales permit through the website maintained by Valvira. electronic through transactions.

Valvira's instructions for traders on the sale of smokeless nicotine products